Marketing for a Major Music Festival

Major music festivals are money making machines, but to make these festivals as popular as they are, they need extensive amounts of marketing.  Marketing in music festivals is used everywhere from how much the ticket prices are going to be, all the way to choosing the artists to play at the festival.  Each festival has a budget, this is used for everything from artist salaries, to the production put into the stages.  The promotion company that is organizing the music festival needs to:

• Find a suitable venue for the event
• Figure out how much the tickets would cost for the event and when they will be released
• Find potential vendors to be inside of the festival
• Figure out how many stages and what artists they would like to have play

Once these are done the promotion company has to figure out how they are going to release the artist names.  There are a few options for releasing the artist names.  They can either release the artists daily, in phases, or all the artists in one announcement.  Each option has their advantages and disadvantages.  If all the marketing for the festival is done correctly it will make for a successful music festival.