(Tiesto)
After Tiesto made himself a brand, almost every DJ now has their own brand. One of the most popular brands is Deadmau5 with his mouse helmets. With brands come merchandise that have the brand plastered all over it. Deadmau5 has merchandise from t-shirts all the way to mini speaker statues of the brand.
Artists are not the only ones to use brands, promotion companies use brands. For example Ink Entertainment and EDMFiX hold a weekly show at the Guvernment Entertainment Complex on Saturday nights called Spin Saturdays, where they have their resident DJs play from the club opening to the closing.
Branding in electronic music can be a make or break factor as an artist. Just like how a brand works for a product, it promotes the artist and it helps you recognize the artist . With the explosion of the electronic dance music scene branding will always be part of the marketing strategy for record labels and promotion companies.
Tiesto. (N.A.) Logo Tiesto. Retrieved from http://www.tiesto.com/Tiesto-home